Shoppers at Market! Market! enjoyed a refreshing showcase as Haier Philippines, in partnership with Automatic Centre, introduced its latest line of air conditioners through a Mini Launch Event. The program gathered partners, guests, and media for a closer look at Haier’s newest cooling innovations designed for smarter living.
At the spotlight of the showcase was the Haier UV Cool AI Voice, a hands-free, voice-controlled air conditioner that allows homeowners to adjust comfort levels through simple voice commands—without Wi-Fi or external devices. It also features AI Eco technology for smart airflow management and UVC sterilization that helps keep indoor air fresh and safe.
Also introduced was the Haier Clean Cool Pro series, designed for families seeking reliable performance and easy maintenance. With its Self-Clean technology, the unit automatically reduces bacterial buildup in the evaporator, ensuring consistently clean air. Its Hyper PCB and anti-corrosion design help extend the unit’s lifespan, offering durable cooling solutions for Filipino households.
The event not only showed Haier’s new products but also emphasized the strength of its collaboration with Automatic Centre, the country’s oldest appliance store and a heritage brand trusted by generations. Known as a go-to destination for quality appliances, Automatic Centre has built its legacy on dependable products, after-sales service, and knowledgeable specialists who guide families in finding the right fit for their homes.
Automatic Centre continues to make appliance shopping more convenient with 0% installment plans, Shop Now Pay Later programs, exclusive bank offers, and partnerships with financing providers such as Home Credit, Skyro, and Salmon. With this customer-focused approach, the store remains a reliable partner for Filipino households—past, present, and future.
The Market! Market! mini launch served as an intimate preview, with Haier and Automatic Centre extending the experience through an in-store exhibit running from October to December 2025, giving mall-goers the opportunity to explore the new models firsthand.
Together, Haier and Automatic Centre continue their shared mission of bringing smarter, cleaner, and longer-lasting cooling solutions to Filipino homes, backed by a tradition of trust and innovation.
Visit: https://www.haier.com/ph/air-conditioners/
Caption:
Haier Philippines President and CEO Sun Liangjun during the Automatic Center Air Conditioner Product Launch held on October 3, 2025.
Haier Key Opinion Leader Valerie Tan poses with event models during the Automatic Center Air Conditioner Product Launch held on October 3, 2025.
Haier Philippines executives and partners lead the unveiling of the new Haier UV Cool AI Voice Air Conditioner during the Automatic Center Product Launch
From Left to Right:
Haier AC Product Manager – Mr. Wang Kangning
Haier Vice President – Mr. Xuhong Yan
Haier President & CEO – Mr. Sun Liangjun
Automatic Merchandising Head – Ms. Cheng Del Mundo
Automatic Centre Senior Marketing Manager – Ms. Pearl Perlada
Mr. Herrick Soneja – Automatic Centre District Manager
Haier Philippines and Automatic Centre teams together with event models during the Haier Air Conditioner Product Launch at Automatic Centre.
From Left to Right:
KOL – Ms. Valerie Tan
Haier Senior Marketing Manager – Ms. Angeli Patricio
Haier AC Product Manager – Mr. Wang Kangning
Haier Vice President – Mr. Xuhong Yan
Haier President & CEO – Mr. Sun Liangjun
Automatic Merchandising Head – Ms. Cheng Del Mundo
Automatic Centre Senior Marketing Manager – Ms. Pearl Perlada
Mr. Herrick Soneja – Automatic Centre District Manager
Haier Strategic Channel Sales Director – Mr. Eric Pabustan
Haier Product Manager – Mr. John Torres
Display of Haier’s latest air conditioner lineup featuring the UV Cool AI Voice series at Automatic Center.
